27 Apr, 2021

The business of being creative

The City of Adelaide has partnered with Expressions Media as part of our Cultural Strategic Partnerships initiative to deliver a program designed to arm creatives with business and entrepreneurial skills.

Council is working with Expressions Media team Matt Parker and Libby Trainor Parker, who are based at Vault 134 on Hutt Street, to mentor, educate and nurture our city’s artists.

Our Cultural Strategic Partnerships program has seen us partner with local organisations to support our arts community and deliver an incredible range of performances, live music, public art and activities in the city, in accordance with our Strategic Plan.

Lord Mayor Sandy Verschoor said the partnership with Expressions Media will support our artists and artisans to grow their businesses.

“We are looking forward to working with the Expressions Media team to empower Adelaide creatives and support them to run successful businesses,” the Lord Mayor said.

“The creative industries are vital to the strategic development of Adelaide as one of the world’s great cities. We are building on Adelaide’s reputation as a creative city and creating extraordinary experiences in our city.”

Libby Trainor Parker said as writers, musicians, performers, publicists, venue managers and producers, she and Matt had learnt much about the business of being creative.

“We are excited to be supporting others to improve those skills as well as bringing in guest speakers, experts and mentors to empower artists to run a successful arts practice,” Libby said.

The program, called Vaulting Ambitions, is open to creative practitioners of all backgrounds who wish to develop skills in business and promotion and make new connections with fellow creatives.

A core group of up to ten participants will be drawn from applications to complete the program free of charge over the course of the year.

To apply visit Vaulting Ambitions. Applications close 10 May 2021.


About Expressions Media

Expressions Media specialises in creative expression, delivering a range of learning workshops and professional writing services. Actively involved in the Adelaide arts scene, the team has produced a range of successful performances, including events for Adelaide Fringe, Umbrella Festival, Adelaide Cabaret Fringe, Go-Live and Local Buzz. Run by award winning cabaret couple Libby Trainor Parker and Matthew Trainor, the company offers a unique and diverse skill-set encompassing education, journalism, law, publicity, digital marketing, professional writing and the performing arts.

For information please contact: Libby Trainor Parker 0413 256 597 or Jack Berketa 0422 058 584.


For more information

Jack Berketa