Current project status: 70% Design Milestone
This project aims to build on Gouger Street’s unique character and vibrant activity to strengthen its appeal as a lively cultural destination - benefiting customers, the local community, and visitors.
Project updates
The Gouger Street Revitalisation Project continues to progress steadily Concept Design and community consultation in 2024.
The project has now reached the 70% design milestone, with the design team led by TCL continuing to refine the detailed plans.
The 70% design continues to reflect the six endorsed design principles, ordered by community importance, which guide refinements and assist in balancing trade-offs where constraints exist.
The design demonstrates how Council’s $15 million new and upgrade investment (part of a broader project investment expected to exceed $25 million once asset renewals are incorporated) will deliver safer and wider footpaths, flexible activity zones, targeted pavement improvements that retain Gouger Street’s distinctive red brick character, enhanced greening, improved pedestrian crossings, upgraded lighting and wayfinding, and new artworks and placemaking features.
In parallel, renewal budgets will support the replacement of ageing infrastructure such as lighting, stormwater and kerbs, coordinated through the project to minimise disruption.
Frequently asked questions
The City of Adelaide has identified Gouger Street Revitalisation project as a major project as part of its Main Streets Revitalisation Program.
Gouger Street is an important part of Adelaide City Centre popular for its unique character, vibrant markets, dining, and cultural events.
Initiated as part of the 23/24 Business Plan and Budget, the Gouger Street Revitalisation Project has been allocated a budget of $15m.
The aim of the project is to leverage its unique character, vibrancy and activities to enhance Gouger Street’s appeal as a lively and cultural attraction to benefit customers, community and visitors.
Upgrades will span from King William Street to Morphett Street, excluding connecting streets off Gouger Street, focusing on Council infrastructure, from building to building, and may include:
- road and footpath upgrades
- lighting replacement
- public art opportunities
- public furniture and landscaping
- safety and connectivity improvements
- parking
- integration with physical infrastructure and surrounds
The project started in mid-2023 with initial planning and investigations, including:
- soil analysis and urban design studies
- review of existing asset such as stormwater and lighting
- people movement and transport assessments and strategies
- local and city growth forecasts
- historical and cultural analysis
Following public consultation and Council's endorsement of the concept plan in mid 2024, detailed design development activities started in early 2025.
Construction is expected to begin in 2026, with procurement of a contractor through mid-late 2025.
Community feedback
The concept plan has been endorsed by Council, and feedback received through public consultation will inform the next stage of detailed design.
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