Free samples & business promotions

Promotional activities are a great way to put your product or business in the public spotlight.

Businesses wanting to conduct a promotion and engage the public within Adelaide city and North Adelaide can do so once they've obtained an On-street activity permit.

Types of promotion

There are three main types of promotional activities:

Free sample - refers to merchandise or any sealed food products, such as yoghurt, packet soup and chocolates, being given away with no obligation placed on the person accepting the sample.

Business promotion
- refers to handing out items such as pamphlets and discount vouchers to advertise a particular product or business.

Small business activation
– refers to the temporary use of a public area (usually adjacent to a business) for a promotional activity that engages the public. Examples of small activation include a bike business using a public area for bike repairs during the Tour Down Under or a food business extending their outdoor dining for the Melbourne Cup.

Who can apply?

Anyone can apply for an On-street activity permit for the purpose of handing out free samples and business promotions.

Where can I hold my promotion?

Various public areas within the city and North Adelaide can be used to conduct a business promotion. Applications are approved on a case-by-case basis. 

Please note the following locations are not covered under a City of Adelaide permit as they fall within the jurisdiction of other authorities:

Please note: business promotions will only be approved in locations where there is no direct conflict or competition with a local business.

Conditions of promotion

If approved, promotions involving the distribution of free samples or discount vouchers can have up to two people in a designated area for a maximum of three hours. A minimal amount of infrastructure can be used with this type of activity.

Small business activations (using more infrastructure) can be granted for a longer time frame and are approved on a case by case basis.

Costs

The costs for the On-street activity permits can be found in City of Adelaide’s current fees and charges schedule. Note there are different options - "large business promotion - per day", "small business promotion - per day" and "large business promotion- per week".

Ready to apply?

Before submitting your application, please ensure that your proposed activity is compliant with the current restrictions that are in place due to COVID-19.

An application for an On-street activity permit can be easily made online. Before you start, please have the following handy as you will need to submit:

  • a description and example (such as a photo) of the item to be distributed
  • a Certificate of Currency of your Public Liability Insurance with a minimum cover of $20 million and noting City of Adelaide as an interested party
  • a map showing the location(s) – note the location conditions above
  • a plan showing the setup of any infrastructure (if applicable).

    Apply now

    Need more information?

    If you have any questions regarding On-street activities permits, please contact the City of Adelaide’s Customer Centre, Monday to Friday from 8:30 am to 5:00 pm:

    8203 7203