Free samples & business promotions
Promoting your business using hand-outs in the public realm.
“Try before you buy” and discount vouchers are a great way to engage the public with your product and business. When done in open public areas within Adelaide city and North Adelaide, you do need to gain a Free Sample or Business Promotion Permit before you start.
Definition
Free Sample refers to any sealed food products such as yoghurt, packet soup, chocolates or merchandise being given away, with no obligation placed on the person accepting the sample.
Business Promotion is handing out items including pamphlets, vouchers or undertaking activity to promote a particular business.
Who can apply?
Anyone can apply for a Free Samples or Business Promotion permit.
Conditions of promotion
Once granted, your Free Samples or Business Promotions Permit allows you to conduct your promotional activity for no more than three hours in a single period in a day. In addition, no more than two people can be grouped at the same location.
A minimal amount of infrastructure is allowed for use during the business promotion. The product (sample) being distributed must not be in a direct conflict/competition to the local business.
Where can I hold my promotion?
Locations are approved on a case by case basis and determined by the responsible Permit Officer.
Please note: the following locations are not included in the Free Samples or Business Promotion Permit;
- Rundle Mall
- Adelaide Central Market
- Adelaide Oval River Bank Precinct
- entrances to, and inside Railway Station
- directly outside of Parliament House
- within 50m of a Major Event, as declared by the Minister
Costs
The fees for the permits are applied as stated in City of Adelaide’s current Fees and Charges Schedule (2018/19).
How to apply
It’s easy to apply for a Free Samples or Business Promotion Permit. Just complete the online application form.
Before you start, you’ll need to have the following handy to submit with your completed application form:
- an example of the item to be distributed (if applicable) A photo will suffice.
- a certificate of currency of your Public Liability Insurance for a minimum of $20 million, noting City of Adelaide as an interested party
- map showing location(s) – note conditions above
- plan showing setup of structures (if applicable).
Need more information?
If you have any questions regarding the Free Samples or Business Promotions permit, please contact the Customer Centre: