Step Up for Gender Equality

If you or someone you know is impacted by sexual assault, domestic or family violence,

call 1800RESPECT on 1800 737 732

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#ImNotOkWithThat: Step Up for Gender Equality

Have you ever been told a sexist joke? Have you overheard colleagues speaking disrespectfully about women? Or witnessed someone being harassed on the street and thought ‘I’m not ok with that’? Were you not sure what to do? Or if you should step in?

We all have a role to play in preventing violence against women and promoting respect and equality where we live, work, and socialise. 

Preventing violence against women is everyone’s business. Evidence tells us that violence against women is driven by gender inequality.

This is why the City of Adelaide is proud to launch ‘#ImNotOKWithThat: Step Up For Gender Equality’.

This campaign asks people to ‘Step Up For Gender Equality’, with the aim of promoting positive and respectful behaviour and increasing women’s safety in our Adelaide community.

This project aims to deliver on Outcomes 1 and 2 of the City of Adelaide’s Safer City Policy; ‘Safe streets, spaces and places’ and ‘Strong and welcoming communities’.

The #ImNotOkWithThat campaign will run from May to December 2021 and involve a number of activities that engage the Adelaide and North Adelaide community in promoting women’s safety and preventing gender-based violence.

#ImNotOkWithThat poster campaign

We are proud to be working with a number of prominent South Australians who are sharing their messages of support for preventing violence against women through positive bystander action. These posters will be shared across our social media channels and displayed in participating venues throughout Adelaide. 

Show your support by sharing our social media posts, downloading a poster for your workplace or sharing a quote on your social media channels using hashtag #ImNotOkWithThat

See the signs

Not all violence is physical. Coercive control is when someone intentionally tries to control you or make you behave in a certain way by doing or saying things that makes you feel afraid, ashamed, anxious, unsure or upset. It is a pattern of behaviour that can involve many different forms of abuse.

While coercive control is often perpetrated by men against women in romantic relationships, coercive control can happen to anyone — no matter what your gender is, how you define your sexuality, your background, or who you are as a person.

For more information on coercive control and how to get help, visit See the Signs.

Why do people use coercive control?

People use coercive control because they want to have power or control over another person.

The person using coercive control against you may say they 'lost control'. They may say they were not acting like themselves due to alcohol or drugs, or because of mental illness, stress or jealousy. This does not matter.

How does coercive control happen, and who does it happen to?

Usually, coercive control happens in intimate relationships. This includes people who are married, people who are in committed partnerships with each other, or people who are dating. Coercive control can also start happening or keep happening after a separation or break up.

Need more information?

For inquiries please contact:

Jennifer West