Skip to City of Adelaide content
Call (08) 8203 7203

Promotional Opportunities

City of Adelaide’s ‘What’s On’ page

All publicly accessible events occurring at a venue or location within Adelaide City, North Adelaide or surrounding suburbs of Adelaide can be listed for free on the ‘What’s On’ section of the  City of Adelaide website.

With over 45,000 visitors to the ‘What’s On’ page annually and over 3,500 subscribers to the ‘What’s On’ weekly e-newsletter, it’s a great platform to promote your event at no cost.

The ‘What’s On’ weekly e-newsletter highlights what’s happening in the City, drawing content from the ‘What’s On’ listings on the website.

You can sign up to the ‘What’s On’ e-newsletter here to get the latest news straight to your inbox.

Marketing, event and business opportunities

Event Date Activity Assets
OzAsia Festival 26 September - 8 October Visit event site  
Adelaide Fashion Festival October Visit event site  
Feast Festival 11 October - 26 November Visit event site  
Credit Union Christmas Pageant 18 November Visit event site  
Christmas in the City November - December
  • Print and digital
  • Outdoor
  • On-street promotion
  • Business engagement
Best Dressed Business Competition December
  • Print and digital
  • Business engagement

Australian Tourism Data Warehouse (ATDW) Online Platform

The Australian Tourism Data Warehouse (ATDW) is Australia’s national platform for digital tourism information on Australia. Incorporated in 2001, it is jointly owned and managed by all Australian state/territory government tourism bodies.

It is a database of information about Australian tourism product including accommodation, tours, attractions, restaurants, car hire and events.

The ATDW collects information via its partners then stores and distributes this information.  Data includes product and destination information from all Australian States and Territories, with more than 40,000 listings. This content is compiled in a nationally agreed format and is electronically accessible by tourism business owners (operators), wholesalers, retailers and distributors for use in their websites and booking systems.

Is there a cost involved?

There is no cost to list your business on the ATDW in South Australia and it is free to have your information featured on

To register with the ADTW click here

Information required to register:

  • Your Organisation details (including business name, contact details and ABN)
  • Your User account details (including name, email and password)

Check eligibility guidelines here

Registration and approval of your ATDW listing is managed through the South Australian Tourism Commission.

City of Adelaide's tourism volunteers

With approximately 120 volunteers working across our tourism services in the city, our volunteers are well placed to help communicate your message to visitors here for the city and the state.

Tap into our volunteer team by:

  • Presenting at one of our monthly training sessions
  • Providing our volunteers with an opportunity to experience your product/service first-hand through a familiarisation
  • Promoting your product/service/event by featuring in our monthly Volunteer Newsletter

For further information and to see if there are further opportunities contact us at

Splash Adelaide

Crowd enjoying the Waymouth Street party

Splash Adelaide is bringing city streets and spaces to life through a series of community run urban experiments intended to increase the vibrancy and vitality of the city.

Do you need help to run an event or change a city space? Whether you’re a business or an individual, Splash Adelaide would love to help you! Applications are open twice per year (February and July/ August). You can find more information at Splash Adelaide.

Download: Splash Adelaide project guidelines

Opportunities with our new Chinese visitors

Over the next 12 months there is potential for almost 35,000 visitors from China to arrive in Adelaide.  This is a wonderful opportunity for retail, hospitality and tourism businesses in the Adelaide CBD as we will be the first “port of call” for these visitors.

City of Adelaide has developed a ‘Welcome to Adelaide’ WeChat account, which will highlight shopping, dining and sightseeing in the City and will be promoted to the Chinese visitors when they arrive in Adelaide.

If you believe your business is ‘China Relevant’ we welcome you to complete an Expression of Interest to be listed on the WeChat account and be involved in this initiative.

We are recommending that businesses try to implement some simple measures to maximize the opportunity for their business. These may include signage, window stickers, or translation of material that highlights your unique service or products. For some more information regarding this, please download the South Australian Tourism Commission guidelines and fact sheets here.

If you do not already have Union Pay, we believe this is an important element for all businesses to activate.

  1. Information about Union Pay can be found here.
  2. A description of WeChat can be found here.

Click here to register your Expression of Interest.

Recharge Points for Mobility Scooters & Electric Wheelchairs

Expand you customer base and build your brand as a community oriented business that welcomes all by providing a recharge point for electric wheelchairs and mobility scooters at your premises in the City or North Adelaide.

City of Adelaide is an Affiliate Member of Recharge SchemeTM and works with local businesses and organisations to provide the recharge points for the growing number of mobility devices in our community.

Users of mobility devices can be reluctant to make journeys for fear their batteries run flat and they become stranded. Providing RECHARGE PointsTM can allay these concerns and allow people to actively participate in the City.

It’s easy for your business to get involved. All you need is to provide a standard power point, have minimum $10 million public liability insurance, sign a simple registration form and meet some access and safety requirements. Council staff will meet you at your premises to talk through the process with you.

For more information call the customer centre on 8203 7203.

Back to Top

We are currently trialing a new and improved homepage.

If you would like to continue, choose ’OK’

Thank you for trying the beta homepage.
Please take our survey to share your thoughts and feedback.