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Melbourne Street

Historically known as a food and fashion destination, Melbourne Street has been changing. There’s been a shift from retail towards more professional and personal services, with the street now a little disconnected and lacking a strong identity.

Despite the challenges, there remains a strong sense of pride in Melbourne Street.  It is the centre of a local community of mature aged and young families and students.

Existing businesses on the street attract a wide variety of people, and a younger generation of business owners is active on the street, keen to connect to the local community and create a destination.

A lady drinking coffee in Melbourne Street

Working together focused on Place

Throughout 2014-2015, the place pilot facilitator worked one on one with local traders, residents, and the broader community, facilitated workshops and action planning, organised Street Meets for informal networking, and set up the regular Melbourne Street e-newsletter.

Since the beginning of the pilot, the community has grown and become more connected through the initiatives of the pilot program. The community envisages the street as active, productive, fun and community oriented. 

Key Projects: the story so far

A number of projects progressed throughout 2014-2015, including:

  • The North Adelaide Wishing Tree art installation led by local artists through the Community Arts in Place program
  • New string lighting outside Cibo
  • Parade to Plate, a verge vegetable garden and lemon trees on Mackinnon Parade
  • Pocket garden at the Cut House including a white picket fence and planter boxes
  • North Adelaide CWA Christmas and Mother’s Day Markets
  • Halloween and Easter trails on Melbourne Street, which saw businesses cooperate to run two successful family events
  • New look for planters and flags with help and input from local traders
  • Adelaide Art Walk, an Adelaide Fringe event,
  • Creative interventions for SALA on Melbourne Street

The place pilot culminated in the 7 Day Makeover, led by renowned placemaker David Engwicht, which saw over 40 local residents, traders, and visitors work with Council staff to get ten placemaking projects off the ground.

What’s Next?

The Melbourne Street Pilot Project was a great start to engaging with the street.  Despite this, there is a lot of work to be done to find a particular niche for the street. A review of the place pilot went to Council in March 2016 with recommendations for next steps for both Council and the Melbourne Street community to lead.   

To view these recommendations and for a full outline of placemaking in Melbourne Street,

DOWNLOAD:

Melbourne Street Place Pilot 2014-2015

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