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Vogue Festival 2018


After a spectacular debut as part of the 2017 Adelaide Fashion Festival program, Vogue Festival is returning to the fold in 2018 for two fashion-filled days of fun and entertainment in the heart of the city, Rundle Mall and Rundle Street, on Friday 19 October and Saturday 20 October.

Presented by Vogue Australia in partnership with Rundle Mall, Adelaide Fashion Festival and the City of Adelaide, Vogue Festival will take your city shopping experience to a whole new level with a packed calendar of stylish retail events, unique in-store experiences and the ultimate Street Party for lovers of fashion, music, food and bubbles!

Visit to download the full list of Vogue Festival activity across Rundle Mall and Rundle Street – including retail offers, discounts, guest appearances, giveaways and in-store activity.


Here's a taste of some of the highlight events and  and activities happening this year.


Launch Moment

Friday 19 October, 12 noon

Join Vogue Australia editor-in-chief Edwina McCann at Rundle Mall’s famous ‘The Mall’s Balls’ to officially launch this year’s Vogue Festival.

David Jones

As the supporting partner of this year’s Vogue Festival, David Jones will offer shoppers two days of stylish in-store events, including fashion parades, pop-up bars, guest DJs, exclusive fashion offers, styling tips, complimentary beauty treatments and more.


Get a taste of H&M prior to the store’s much-anticipated grand opening in Adelaide.


Nespresso will be hosting tasting sessions of seven coffee varieties from the Master Origin range, plus there’ll be offers and giveaways.

Mr & Mrs Jones

To mark the arrival of its first Adelaide store, giftware brand Mr & Mrs Jones will be in Rundle Mall with a fully stocked hot-chocolate bar. You’ll be able to whip up delectable drinks in the label’s reusable cups and let your inner child run amok among the marshmallows.

Spendless Shoes

If you’re a sneaker enthusiast, you’ll want to head straight to the Spendless Shoes Sneaker Bar, where you can create your own personalised sneakers by working with an artist and choosing finishing touches such as laces and accessories. 



Party on Vardon
in Celebration of Vogue Festival

Friday 19 October, 4pm – 11pm

Rundle Street and Adelaide’s East End will celebrate Vogue Festival with a stylish street party you won’t want to miss. Mix with Adelaide’s fashion set, dance the night away to music from an incredible DJ line-up, indulge yourself with pink-themed street food and choose from an incredible selection of drinks on offer at East End Cellars, Mother Vine, NOLA and The William Bligh – or enjoy bubbles from the Pol Roger Champagne Bar.

All that plus: capture the moment at the Vogue Festival Instagram booth

Mary's Poppin Bar

5 Synagogue Place, Adelaide

Friday 19 October and Saturday 20 October - doors open 8pm

Free Entry before 10pm

Throughout Vogue Festival, there's nothing more stylish than sipping on our exclusively designed pink and gold Vogue Festival inspired cocktail, whilst our Divas bring you Fashion Queens for two nights only! You thought the Devil wore Prada? Wait till you see Eve Elle, Luci Furr and Wundes - beat for the Gods - blending is their cardio - in heels so high you couldn't get any closer to heaven. 

Naomi Murrell Pop-Up Event

Friday 19 October, 4pm – 9pm

Local fashion designer Naomi Murrell will be adding an extra shot of chic to her East End store in lively Ebenezer Place with a Pop-Up event full of colour, art and fashion on the evening of Friday 19 October. Book in for a custom fashion illustration portrait with Naomi herself or just enjoy the flowing fizz, cool tunes and her gorgeous designs.

For further details visit

Open BARRE at Aleenta BARRE

Saturday 20 October, 10.30am – 12 noon

Are you fashion festival fit? Aleenta BARRE will be hosting an ‘Open BARRE’ event on the Saturday of Vogue Festival. If you’ve never been in, make the most of this chance to come and explore the studio and try out a few BARRE basics with the experts. Regulars are also welcome along to meet others in the BARRE community. Tasty healthy treats for all by Delicia Açai + Protein Bar.

Bookings/enquiries: .(JavaScript must be enabled to view this email address)

Felici Espresso Bar

Friday 19 October and Saturday 20 October

Throughout Vogue Festival, put a spring back in your shopping step with a quick relax in Felici’s alfresco espresso bar setting. Enjoy $3 coffees and $5 pink affogato’s on both days.

Express Beauty at All About Body

All About Body invites you to pamper yourself during Vogue Festival with special discounts on express beauty services on Friday 19 October and Saturday 20 October. Indulge in an invigorating neck and shoulder massage for just $12, freshen your fingernails with a $10 express manicure or take up the special Vogue Festival offer of $50 for shellac nails and toes. All guests will enjoy a pink floral tea, a sweet treat and the latest Vogue Australia.

And much, much more ….

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