Adelaide. Designed for Life.

This is the story of our city.

A summation of our proud past, a reflection of our experiences today, and a bold statement of intent for future Adelaide.

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A CITY DESIGNED FOR LIFE


Idea


Thoughtfully and purposefully designed from the start to empower people to live the life they want to live, Adelaide is a city that puts the wellbeing of its community first.

Discover the story of why Adelaide is a city designed for life.

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A BRAND TO BE SHARED


Collaboration


Our city story is created to be embraced by all who share a common goal for Adelaide’s community and commerce to flourish in balance with nature.

Be inspired by what other have done and access resources.

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ONE CITY, ONE VOICE


Speech bubble


If you share our vision for Adelaide, let’s chat about working together to achieve our common goals.

Contact us to talk about how the essence of Adelaide. Designed for Life. can support your business.

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Shaping South Australia's Capital City Together

Steven Marshall MP Premier of South Australia

Hon. Steven Marshall proudly shares his thoughts on the power of an effective brand to position Adelaide on the world stage, and how Adelaide. Designed for Life. sets an exciting vision for the future.

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What people are saying

“Designed for Life speaks to the essence of the city of Adelaide’s past, present and future. I believe the truth embodied in this message will be embraced by those who have a shared ambition in seeing Adelaide continue to flourish."

Sandy Verschoor, Lord Mayor of the City of Adelaide

“The prospect of a city brand that has the potential to elevate Adelaide's profile internationally is exciting. A unifying and distinct destination proposition and consistent language and messaging will allow us to achieve cut through in an increasingly cluttered and competitive global environment."

Karyn Kent, Chief Executive, StudyAdelaide

Discover the stories that shape our city at Adelaide Living

If you share our vision for Adelaide, let’s chat about working together to achieve our common goals. We will be more than happy to offer you guidelines and answer any questions you may have around incorporating the city brand into your communications strategy.

Contact us to talk about how the essence of Adelaide. Designed for Life. can support your business.

Telling our story

Designed for Life is a unifying, inclusive and distinct proposition that identifies, defines and tells the story of who we are as the capital city of South Australia. It is an enduring philosophy that allows us to have a consistent and compelling expression to shape and transform Adelaide and grow our reputation as a place that’s designed for life.


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