Follow My Lead

As part of the City of Adelaide’s Recovery + Reimagine project, the ‘Pawsome Art Trail’ is being revamped in time for the South Australian Living Artists (SALA) Festival 2020 from 1 - 31 August 2020.

City of Adelaide are developing a dog friendly trail for residents and visitors that will capitalise on Adelaide’s combined love of their furry friends and local art. The trail will highlight dog friendly venues and businesses with art, including our hero oversized bowls painted by local artists, or special dog-related experiences.

Leverage off SALA’s large online marketing platform and join Follow My Lead, a unique opportunity for artists to display dog-related art and for businesses to offer and promote dog-related treats, products, or services as part of the campaign.

Ideas for your business

  • Free doggy treat when you purchase a coffee
  • Doggy ‘cinos
  • Dog bowls, treat containers
  • Grooming services
  • Walking services
  • Doggy day care
  • Doggy products - toys, leads, beds, collars, coats.

Project Objectives

  • Generate increased foot-traffic and economic benefit for the participating businesses
  • Engage businesses to be part of the art trail by providing space in the window to exhibit dog related paintings, photographs, products
  • Leverage SALA’s large online marketing platform to take dog and art lovers on a rediscovery trail across the CBD
  • Encourage residents and visitors to get out and about by wandering the ‘Follow my Lead’ trail map and spend time/money in the precincts
  • Engage the arts sector and community members to display dog related art, photos, sculptures, bowls, leads and more in CBD business windows during SALA
  • Link business and artists, promote pet friendly businesses, products and services
  • Online marketing campaign, trail map and social media exposure designed, driven and promoted by the City of Adelaide.


For more information and to register to be part of the trail as a business, organisation or artist, please provide the following details to Sue McKenzie:

  • Artist or business name
  • Contact email and phone number
  • Details on what you are offering e.g. art for display, products, pet services, space for art to be displayed

Sue McKenzie
Places and Districts Consultant, City of Adelaide

0466 011 879

Registrations close Friday, 31 July 2020.