New Year's Eve sponsors & partner

The City of Adelaide is seeking event sponsors and partners for Adelaide’s New Year’s Eve 2019 event.

Adelaide’s New Year’s Eve, on the banks of the River Torrens, is the State’s premier community celebration and is proudly hosted each year by the City of Adelaide. Our event continues to evolve and grow thanks to our wonderful event partners and sponsors. 

The 2018 event also saw the introduction of actions from the City of Adelaide’s Sustainable Event Guidelines which included improved waste management, a reduction of single-use plastics and free water refilling stations.

Council is focused on the sustainable growth of the event by introducing new ideas and entertainment, as well as attracting more event sponsors and partners, to ensure the Adelaide’s New Year’s Eve 2019 is the best yet.

Find out more about how you can get involved in South Australia’s showcase event below:

New Year's Eve 2019 Sponsorships and Partnerships Prospectus

New Year's Eve 2019 Sponsorships and Partnerships Expression of Interest

A full wrap up of Adelaide’s New Year’s Eve 2018 can be found here.

There are currently opportunities available for:

Event partners

Cash and/or in-kind contribution to the value of $5k−$15k

We will work with you to shape a partnership that includes a suite of benefits customised to your business, ensuring that together, we deliver an event that you are proud to be associated with. Sponsorship opportunities include supporting the event as a program or supply partner to offer the community a spectacular event and experience that the community will come to associate with your brand.

Program Partners

Kids Zone – minimum $15k

The introduction of a dedicated Kid’s Zone in 2017 has proved to be a huge success with families and adults alike. The program, that continues to grow, attracts huge crowds and includes a street theatre stage, roaming performances, pop-up kids’ cabaret venue and an activities hub. Sponsorship includes naming rights to the Kids Zone along with a tailored benefits package to ensure the partnership delivers on your business objectives.

Rotunda Stage Program – minimum $10K

Align your brand to one of the city’s most iconic heritage structures, the Elder Park Rotunda. As the centrepiece of the event, all eyes are on the rotunda, with a program that showcases the best of South Australian musical and artistic talent. The Rotunda Stage Program Partner is a great opportunity to showcase your brand in the most spectacular way, as well as supporting South Australian artists.

Supply Partners

Products and services – cash and in-kind

Supply partners can showcase their products or services via in-kind provision of stock, products or services. Our approach is about working with individual partners to identify specific business objectives, with the view of developing long term partnerships.

Beverage supply partner – cash & in-kind

The event runs several public bars throughout the site, along with a VIP/Guest Lounge. We are seeking proposals from beverage supplier partners to come on board to work together supplying our on-site bars, Guest Lounge and other new initiatives. We are seeking proposals from wine, beer, spirit and soft drink suppliers who will deliver great service in line with our sustainability objectives. Media Partners Our media partnerships are focussed on working together to identify mutual objectives. An expression of interest would be the starting point for creating a successful partnership

Television – cash and in-kind

Television media partners are invited to put forward a proposal and must include provision of talent to MC the event, along with the production of a TVC to run for four weeks leading up to the event.

Principal partner

Our sole Principle Partnership will be announced soon.

Media partner

Mix 102.3

We are pleased to announce that Mix 102.3 will continue to be our Radio Media Partner in 2019, building on the fantastic partnership that commenced in 2018.

“Mix102.3 is proud to have signed on as media partner with the City of Adelaide’s New Year’s Eve celebration again for 2019. After a successful 2018, we are pleased to continue to work alongside the City of Adelaide to help promote and deliver this amazing fun filled occasion. There’s no better place to be on New Year’s Eve than this free community event - complete with the state’s biggest fireworks display!”

Jason O’Grady, Mix 102.3