Getting started in business

Creating your own business is an exciting time, but it can also be a daunting one.

Don’t worry, you’ve come to the right place. Adelaide has developed a strong culture of innovation and collaboration among the business community. The City of Adelaide has compiled a range of services and contacts to get you on the right track, help build your business skills and your confidence.

Business planning

The foundation of any business is having a plan. 

A great starting point is the Federal Government’s Australian Business Licence and Information Service (ABLIS). They offer a free tool that identifies the various aspects of your business and provides you with a list of relevant agencies and services that you may need to use.  

The Consumer and Business Services and Business SA websites are home to free information such as the Guide to starting a business in SA. They also provide access to tools and templates to help prepare things such as business plans and marketing plans.

Did you know Business SA also offers a number of free events that provide advice to small businesses across a range of topics? See their schedule of upcoming events.


Once you have your business plan in place, you’ll need to:

You may be eligible for funding assistance through the New Enterprise Incentive Scheme (NEIS). Alternatively, you may be eligible for other Business Grants and Assistance Programs.

Do your research

It’s vital that you conduct a feasibility study of the potential of any business before you get started. It can save you money and heartache in the long run.

Have a look at your competitors.

  • What range of products do they have?
  • Are your products sufficiently different?
  • What is their pricing structure?
  • What are their strengths and weaknesses?

Don’t forget to check out their website to see their customer offers and any special deals or loyalty programs.

Location, location

Did you know the Adelaide city and North Adelaide has more than 122,000 workers and 100,000 visitors daily, more than 25,000 city residents, tourists and thousands of students enrolled at the many city campuses? This makes it a great place to set-up a business, especially retail.

Where are the consumers you want to target? Are they in Rundle Mall, walking through arcades or browsing shop windows or grabbing a coffee along one of the main streets? This can tell you where you should be looking at spaces.

Do they need parking to pick up their purchases? Do you need loading options to accept deliveries of your products? Perhaps your consumers will see you when they are waiting for the bus. It’s these little extras that can make or break a business.

The City of Adelaide has collated a great range of statistics and insights that you’ll find on Invest Adelaide website.

Get in touch

If you’re starting a business in the Adelaide city centre or North Adelaide and would like some information regarding council services, get in touch with one of our Customer Centre team:

8203 7203