Adelaide Football Club and Denise Norton Park / Pardipardinyilla (Park 2)

Earlier this year the Adelaide Football Club (AFC) approached the City of Adelaide with an unsolicited proposal (expression of interest) to establish an administration and training base in Denise Norton Park / Pardipardinyilla (Park 2).

This proposal is currently being assessed as part of Stage 2 of Council’s unsolicited proposals process. Click here to find out more about the process.

Council has now developed a set of guiding principles that it will provide the AFC if it proceeds with developing a concept for a new headquarters in North Adelaide.

Should the AFC concept go ahead, one of the guiding principles is to see an improved service offering and community access.

The centre’s members, key stakeholders and the community will be kept fully informed of the progress of the AFC concept or alternative renewal of the existing facility.

On Tuesday 10 December 2019 a draft proposal submitted by Adelaide Football Club and a draft needs analysis focused on aquatic and recreational facilities was released by Council.

What are the guiding principles which Council has set? How did Council determine these?

Council has established five guiding principles that the Chief Executive Officer prepared for Council which were endorsed on 11 June.

The five guiding principles are:

1. Community Engagement – short/long term consultation and communication

Considerations:

  • Community to have input into decision-making.
  • Community informed about the existing challenges associated with the Aquatic Centre including budget implications to undertake repairs, etc.
  • Stakeholder engagement (including Blackfriars Priory School).

2. Community Benefit – service provision, community access, recognition of user groups

Considerations:

  • Increase to service offering with best-practice approach applied to service delivery
  • Universal access to enable mobility strategy
  • Community access and public use of the two ovals

3. Community priority access and public use of the aquatic and recreational facility pool/public baths’ element

Park Lands Setting – impact, footprint, built form and relevant Community Land Management Plan

Considerations:

  • Reduction in net footprint of any facility infrastructure in its developed form
  • Sympathetic to Park Lands setting
  • Sustainable
  • Car parking provision, under-croft if possible to minimise footprint and improve aesthetic
  • No permanent liquor licence on the site

4. Economic Outcomes – supporting the broader precinct

Considerations:

  • Catalyse O’Connell Street and surrounding area
  • Must not detract from O’Connell Street
  • Drives commercial outcomes for the precinct and city with increase in dollars spent by visitors

5. Value Proposition - financial sustainability, short / long- term commercial benefits, upgrades to recreational and building asset and opportunities to Council

Considerations:

  • A financially sustainable operation for Council that maximises return on investment, delivers new revenue streams and reduces Council’s reliance on rate revenue
  • Fit for purpose. A modern integrated aquatic and leisure facility capable of meeting the needs of a diverse range of user groups and future population growth (with a 20-year outlook)

Earlier this year the City of Adelaide was approached by the AFC with an unsolicited proposal (expression of interest) in establishing an administration and training base in Denise Norton Park / Pardipardinyilla (Park 2). This was widely reported in local media.

Under this process, the AFC has been permitted by Council to bring back a concept that would need to adhere to a set of guiding principles (more information below).

The unsolicited proposals process is in place for non-government sector organisations to approach the City of Adelaide with commercial proposals.

The process provides consistency and certainty to non-government sector organisations seeking to deal directly with the City of Adelaide and is a process that is widely used across all levels of government.

Yes. The process is in place to provide a pathway for non-government sector organisations to come forward with proposals. The Council is the custodian of the Adelaide Park Lands. Section 4 of the Adelaide Park Lands Act 2005 states the statutory principles, including without limitation, that the Adelaide Park Lands should be held for the public benefit of the people of South Australia, and should be generally available to them for their use and enjoyment. Any unsolicited proposal that involves the Adelaide Park Lands will be presented to the Adelaide Park Lands Authority, as required, as well as the Council.

On Tuesday 10 December 2019 a draft proposal submitted by Adelaide Football Club and a draft needs analysis focused on aquatic and recreational facilities was released by Council. Council is currently seeking feedback on both draft documents.

Council is currently seeking the community’s views on Adelaide Football Club’s Draft Proposal. Should this process continue, there will be further opportunities to provide feedback as more details become available.

Throughout Stage 2 of the Unsolicited Proposal Process (if the Draft Proposal progresses beyond Stage 2), there will be opportunities for key stakeholders and the wider community to provide feedback. There are also statutory consultation requirements that arise under the provisions of the Local Government Act 1999, if/as the project progresses. These statutory obligations to consult the community would relate to the granting of a long-term lease of community land and potential variation to the relevant Community Land Management Plan.

It is anticipated that any final proposal to lease Park Lands will be required to be laid before both Houses of Parliament (before executing any agreements) on the assumption that it will be for a term exceeding ten (10) years. This is a statutory requirement that Council must adhere to under the provisions of the Adelaide Park Lands Act 2005 and the Local Government Act 1999.

An independent consultant with extensive experience in sport, recreation and aquatic planning was been engaged to prepare a needs analysis to ascertain the City of Adelaide’s current and future demand for aquatic and recreational facilities (with a 20-year outlook) specifically noting population growth forecasts, Council’s strategic objectives, and age-based requirements of the users over time.

Council is currently seeking the community’s views on what services and facilities they value and wish to see at the Adelaide Aquatic Centre to help inform Council’s future plans about an aquatic and recreational facility.

No. If AFC’s concept came to fruition, the City of Adelaide would remain as landlord.

The needs of the community remain paramount for Council and the guiding principles speak to the need for ongoing priority access for the community. As such, a new facility would need to be of benefit to the community and support the broader precinct.

Should the AFC concept go ahead, one of the guiding principles is to see an improved service offering and community access. The centre’s members, key stakeholders and the community will be kept fully informed of the progress of the AFC concept or alternative renewal of the existing facility.

Submit your feedback on both Adelaide Football Club’s draft proposal and the Needs Analysis regarding Council’s future plans about an aquatic and recreational facility via Your Say Adelaide by 5:00 pm, 19 February 2020. 

Have your say

Council will keep centre members, key stakeholders and the community updated and will provide regular updates as this process moves forward. Visit Your Say Adelaide for regular updates and to sign up to receive email updates.

Council intends to provide regular updates about this process. If you would like to be kept up to date, please send us an email at [email protected] and we will include you in our mailing list.