Adelaide Football Club and Denise Norton Park / Pardipardinyilla (Park 2)

Earlier this year the Adelaide Football Club (AFC) approached the City of Adelaide with an unsolicited proposal (expression of interest) to establish an administration and training base in Denise Norton Park / Pardipardinyilla (Park 2).

This proposal is currently being assessed as part of Stage 2 of Council’s unsolicited proposals process. Click here to find out more about the process.

Council has now developed a set of guiding principles that it will provide the AFC if it proceeds with developing a concept for a new headquarters in North Adelaide.

Should the AFC concept go ahead, one of the guiding principles is to see an improved service offering and community access.

The centre’s members, key stakeholders and the community will be kept fully informed of the progress of the AFC concept or alternative renewal of the existing facility.

It is important to note that no formal proposal designs or plans for a facility have been received.

What are the guiding principles which Council has set? How did Council determine these?

Council has established five guiding principles that the Chief Executive Officer prepared for Council which were endorsed on 11 June.

The five guiding principles are:

1. Community Engagement – short/long term consultation and communication

Considerations:

  • Community to have input into decision-making.
  • Community informed about the existing challenges associated with the Aquatic Centre including budget implications to undertake repairs, etc.
  • Stakeholder engagement (including Blackfriars Priory School).

2. Community Benefit – service provision, community access, recognition of user groups

Considerations:

  • Increase to service offering with best-practice approach applied to service delivery
  • Universal access to enable mobility strategy
  • Community access and public use of the two ovals

3. Community priority access and public use of the aquatic and recreational facility pool/public baths’ element

Park Lands Setting – impact, footprint, built form and relevant Community Land Management Plan

Considerations:

  • Reduction in net footprint of any facility infrastructure in its developed form
  • Sympathetic to Park Lands setting
  • Sustainable
  • Car parking provision, under-croft if possible to minimise footprint and improve aesthetic
  • No permanent liquor licence on the site

4. Economic Outcomes – supporting the broader precinct

Considerations:

  • Catalyse O’Connell Street and surrounding area
  • Must not detract from O’Connell Street
  • Drives commercial outcomes for the precinct and city with increase in dollars spent by visitors

5. Value Proposition - financial sustainability, short / long- term commercial benefits, upgrades to recreational and building asset and opportunities to Council

Considerations:

  • A financially sustainable operation for Council that maximises return on investment, delivers new revenue streams and reduces Council’s reliance on rate revenue
  • Fit for purpose. A modern integrated aquatic and leisure facility capable of meeting the needs of a diverse range of user groups and future population growth (with a 20-year outlook)

Earlier this year the City of Adelaide was approached by the AFC with an unsolicited proposal (expression of interest) in establishing an administration and training base in Denise Norton Park / Pardipardinyilla (Park 2). This was widely reported in local media.

Under this process, the AFC has been permitted by Council to bring back a concept that would need to adhere to a set of guiding principles (more information below).

The unsolicited proposals process is in place for non-government sector organisations to approach the City of Adelaide with commercial proposals.

The process provides consistency and certainty to non-government sector organisations seeking to deal directly with the City of Adelaide and is a process that is widely used across all levels of government.

Yes. The process is in place to provide a pathway for non-government sector organisations to come forward with proposals. The Council is the custodian of the Adelaide Park Lands. Section 4 of the Adelaide Park Lands Act 2005 states the statutory principles, including without limitation, that the Adelaide Park Lands should be held for the public benefit of the people of South Australia, and should be generally available to them for their use and enjoyment. Any unsolicited proposal that involves the Adelaide Park Lands will be presented to the Adelaide Park Lands Authority, as required, as well as the Council.

Council has received an unsolicited proposal from the AFC which is currently being assessed as part of Stage 2 of Council’s unsolicited proposal process. No formal proposal designs or plans for a facility have been received to date. Council has provided the AFC with a set of guiding principles and awaits a detailed proposal from the club.

It is now up to the AFC to consider Council’s guiding principles and decide whether it will present a detailed proposal for consideration. Council would then seek the community’s views on whether this should be explored further.

No. If AFC’s concept came to fruition, the City of Adelaide would remain as landlord.

The needs of the community remain paramount for Council and the guiding principles speak to the need for ongoing priority access for the community. As such, a new facility would need to be of benefit to the community and support the broader precinct.

Should the AFC concept go ahead, one of the guiding principles is to see an improved service offering and community access. The centre’s members, key stakeholders and the community will be kept fully informed of the progress of the AFC concept or alternative renewal of the existing facility.

No formal proposal designs or plans for a facility have been received at this early stage. Once a formal proposal has been received, Council intends to consult the community providing opportunities to have your say.

Council will keep centre members, key stakeholders and the community updated and will provide regular updates as this process moves forward. 

Council intends to provide regular updates about this process. If you would like to be kept up to date, please send us an email at [email protected] and we will include you in our mailing list.