ADL Unleashed - Request for proposals

ADL Unleashed is a collaborative initiative by the City of Adelaide, Adelaide Economic Development Agency (AEDA), and State Government of South Australia, designed to drive visitation and economic activity in the city.

The initiative invites visitors to experience an even wider range of events, offers and other activations, encouraging them to visit, stay, spend and most of all, experience Adelaide.

More than this, ADL Unleashed represents the feelings and desires that unite us; the desire to let loose and unleash, to put restrictions and isolation behind us and immerse ourselves in everything we love about Adelaide, old and new.

We are seeking proposals from creative production companies for ready to deliver experiences to take place in the city and North Adelaide from April to June 2022.

The events and activations component of ADL Unleashed builds on the success of East End Unleashed and celebrates Adelaide’s reputation as a member of the UNESCO Creative Cities Network as a UNESCO City of Music. These will be held from 19 February to 30 June 2022 and include:

  • Street parties and street closures with expanded outdoor dining
  • Up to three major drawcard, immersive place-based attractions
  • ADL Unleashed Laneways
  • Regular surprise and delight music and pop-up activations.

Request for Proposal Invitation

Proposals are sought for the following two opportunities. Proposals for more than one opportunity will be accepted. Please complete the Request for Proposal Invitation available here. You may also send supporting information.

Opportunity 1: Major Attractions (up to $100k to a total value of $250k)

These attractions will be ready to deliver, ideally tested elsewhere. Collaborative teams can be supported. Project examples could include, but not limited to:

  • Dance-based projects
  • Outdoor digital or immersive games
  • Giant footpath art/live art on the streets
  • Outdoor theatre or circus/trapeze.

Opportunity 2: Activated Laneways (up to $50k per laneway to a total value of $150k)

  • We are open to proposals which attract people to laneways in the city and/or North Adelaide using a range of creative approaches (music, street parties, public art installations)
  • Lanes with one or more hospitality businesses in the area will be highly regarded and working with local business to activate the laneway will be ideal
  • UNESCO City of Music Laneways (Cold Chisel Lane, No Fixed Address Lane and Sia Furler Lane) have been identified as potential laneways for activation.


Submit a proposal

Please complete the Request for Proposals Invitation and email to [email protected]. You may also attach supporting information.

Get involved in ADL Unleashed

If you are interested in delivering smaller surprise and delight pop up activations, or a street party at your business we would also love to hear from you.

Frequently Asked Questions

Proposals will be accepted from the 4 March 2022 until 5pm, 30 March 2022

ADL Unleashed activations / installations will need to be commenced by early May 2022.

No, we don’t. Only projects within Adelaide (5000) and North Adelaide (5006) are eligible to apply.

No - any Council fees or permits must still be applied and paid for. You can include these fees in your proposal budget.

Yes. You can submit multiple proposals for ADL Unleashed, including multiple proposals in the same category, i.e. Major Installations and / or Laneway Activations.

Proposals for installations or activations lasting anywhere from 1 day to 3 months will be accepted. Proposals that are for longer running installations or activations will be highly regarded.

For further information on ADL Unleashed or to discuss your proposal please contact Elizabeth Jilbert, Project Support Coordinator:

Phone: (08) 8203 7996 

Email: [email protected]

ADL Unleashed is a collaborative initiative by the City of Adelaide, Adelaide Economic Development Agency (AEDA), and State Government of South Australia. It is funded by the State Government of South Australia.