The East End Local Area will build on its existing high amenity and proximity to green spaces and essential services to meet its growth potential. Characterised by its diverse offerings on Rundle Street and Rundle Mall the local area plays an important role in contributing to the city’s vitality and visitation, as well as supporting workers, students and residents.

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1. Improve the pedestrian and cyclist experience on Grenfell Street by reducing vehicle through traffic while maintaining its role as a key public transport link.

2. Invest in local streets and greening to improve connections to the high-quality green spaces within the eastern Adelaide Park Lands.

3. Provide at least one additional children’s play space in the East End or Wakefield Gateway Local Areas.

4. Identify an existing public space in the East End or Wakefield Gateway Local Areas to provide a ‘neighbourhood’ park function. East Terrace, Glover Playground or Hindmarsh Square are initial starting points for review.

5. Review and identify opportunities for at least three pocket or micro parks in the East End or Wakefield Gateway Local Areas.

The place principles for the local area are:

• Strengthen and support the East End character of activated and vibrant streets and laneways, and small-scale creative retail opportunities as a key destination for workers, residents, students and visitors to the city.
• Support opportunities for residential growth to take advantage of the high proximity to services and open space in this area of the city.
• Diversify housing supply by converting vacant or underutilised buildings, repurposing existing structures, and revitalising heritage and character buildings through innovative adaptive reuse with a particular focus on shop top housing and vacant office buildings.
• Protect existing land uses that play an important role in contributing to the character and vibrancy of the area.
• Minimise land use conflicts by designing to ensure that residential uses can co-exist with supporting commercial and leisure functions.
• Activate the public space within Hindmarsh Square / Mukata through a master planning process, including consideration of traffic movement and pedestrian access to the Square to facilitate the creation of an oasis within the city while ensuring consistency with the National Heritage Management Plan for the Adelaide Park Lands and City Layout.
• Support pop-up activities for festivals, events throughout the year to take advantage of the unique character of the space.
• Support the conversion of Grenfell Street to a key public and active transport corridor with improved greening and pedestrian connections.