The Melbourne Street Local Area will be enhanced as an intimate high amenity local main street, offering diverse and interesting services and experiences to meet the needs of the local community including shops, restaurants, licenced premises, community and cultural facilities and visitor and tourist accommodation that are complementary to nearby O’Connell Street and contribute to the area’s vitality. Growth along the main street will consider shop top housing to support a growing residential population and business vibrancy.

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1. Connection to the future redevelopment of the Women’s and Children’s Hospital by drawing the main street character further south-west.

2. Review the motor vehicle road, cycling and pedestrian functions of Melbourne Street to align with its main street function.

3. Provide additional young people/youth play provision, including nature play for young adults and spontaneous ‘pick-up’ sports facilities.

4. Investigate potential for at least two ‘play’ streets within the area.

5. Improve the paving and street furniture along Melbourne Street to provide a sense of identity and amenity, supporting growth in small business and residential living.

The place principles for the local area are:

• Retain the predominantly low density historic residential character of the local area north and south of Melbourne Street.
• Ensure connection to the future redevelopment of the Women’s and Children’s Hospital to leverage and extend the Melbourne Street main street character south west across Jerningham Street. 
• Support vibrancy and activation of the local area by enabling diversity of housing and uses, including exploring options for shop top housing on Melbourne Street.
• Investigate opportunities to increase public transport connectivity to North Adelaide and the CBD, including consideration of the City Connector bus service and in the longer term, tram connectivity.
• Facilitate the development of strategic places using contextual analysis to ensure the siting, scale and mass of the built form address interface issues and respect the surrounding historic residential areas, including architectural and landscape features.
• Subject to addressing interface issues, Melbourne Street will accommodate taller buildings with low to medium rise built form in the surrounding streets.
• Support the vibrancy and economic activity of the main street function of Melbourne Street to attract visitors through:
• Uses that generate a high frequency of pedestrian activity and activate the street
• Diversified tenancy mix to address retail and commercial vacancies and enhance the vibrancy and safety of the area during day and night-time hours
• Public realm and streetscape greening
• Protecting small businesses by maintaining small shopfront character and limiting large tenancy spaces within larger developments.