Adelaide. Designed for Life.
These words are the heart of Adelaide—our past, present and most importantly, our future.
A BRAND DESIGNED FOR SHARING
Adelaide is a city with big plans for the future. Adelaide. Designed for Life. is the platform on which those plans will be built.
Learn more about the brand and be inspired to work together.
ONE CITY, ONE VOICE
The role of the city brand, Adelaide. Designed for Life., is to unify, motivate and inspire all to share a common voice when promoting Adelaide.
Talk to us about the why, when and how.
A CITY DESIGNED FOR LIFE
Thoughtfully and purposefully designed from the start to empower people to live the life they want to live, Adelaide is a city that puts the wellbeing of its community first. Discover the story of why Adelaide is a city designed for life.
Shaping South Australia's Capital City Together
Steven Marshall MP
Premier of South Australia
Hon. Steven Marshall proudly shares his thoughts on the power of an effective brand to position Adelaide on the world stage, and how Adelaide. Designed for Life. sets an exciting vision for the future.
What people are saying
Adelaide. Designed for Life. is inspired by the people of the city. It builds on Adelaide's proud past and bright future and will continue to shape our city into one that is designed for life.
Stories of our city at Adelaide Living
When we share our stories and ideas, Adelaide's brand story gains depth, meaning and momentum as more people come to recognise and share their experiences about Adelaide as a city that is designed for life.
Talk to us about the why, when and how to promote your brand while articulating Adelaide's strategic positioning and differentiating characteristics to compete globally for investment, people and ideas.
Telling our story
Adelaide has a great story to tell and share. Adelaide. Designed for Life. is a new positioning but it's what defined Adelaide when she was just a plan drawn on a sheet of paper. It will be the foundation on which Adelaide continues to grow and prosper. When we share our stories and ideas, Adelaide's brand becomes that much stronger.